It's the Customer, Stupid: Lessons Learned in a Lifetime of Marketing By Ralph W. Crosby Books / Hardcover Books ISBN: 1930771339 / Publisher: Executive Excellence Publishing, July 2010 Price Starting at $5.59 Free Shipping Send to a friend Add to Wishlist Below is a list of products arranged by condition. Select the quantity of the product you desire and click the "Add" button. Used - Like New High Quality! With Dust Jacket Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects. $5.59 1 in Stock at Warehouse Quantity Add Free Shipping to continental U.S. OR $1.00 per item discount if shipped to store. Reviews Goodreads reviews for It's the Customer, Stupid: Lessons Learned in a Lifetime of Marketing