Description
This work presents a six-step framework for using social media techniques to build a collaborative and customer-driven business. Emphasis is on the importance of creating a culture of social collaboration throughout the entire organization. The framework involves identifying change needed, aligning organizational goals and culture, leveraging existing internal and external networks, and engaging customers with interactive experiences. Other elements of the framework include using social techniques for business processes, managing risks and reputation, and analyzing data. The book's reader-friendly layout features b&w diagrams, case boxes, checklists, bullet points, and frequent headings. A glossary of social business terms is also included. Author Carter helps direct IBM's Social Business Initiative. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”--Guy Kawasaki, author of Enchantment “Get Bold is...a book to be embraced, studied, and implemented.”--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM! With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: Align organizational goals and culture Gain social trust Engage through experiences Network your business processes Design for reputation and risk management Analyze your data...and win! Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management. Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with “integrated, interactive, and identifying” experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what’s happening and predict what’s coming
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