Every real estate professional knows time is money ¡V and so is technology! They know technology is a vital key to maintaining a competitive edge and increasing profits. Given the rapid pace of change, real estate professionals don't have time to keep up with the latest hi-tech applications and marketing strategies. That's why this "must-have" real estate desk reference goes beyond the every-day technology tools to showcase the newest cutting-edge products and applications for real estate professionals. In this simple, easy-to-use reference, author John Mayfield covers a wide range of current technology tools including smart phones, PDAs, digital cameras, scanners, printers, and more. In addition, he provides useful advice and application tips on blogs, pod casts and other marketing ideas to help real estate professionals effectively use current technology in their business. Learn how to become the mobile real estate professional. Create the "WOW" effect when building a personalized website or using PowerPointï'Â¥ to win more business. Even tech-savvy agents will appreciate the tips, tricks and short cuts for many major software applications. Brokers will also find a "bonus" chapter for utilizing and implementing technology within their offices to recruit and retain more agents! Plus, the bonus CD-ROM included with the book provides a sample database, helpful website resource list, and video clips on how to actually use the technology components described throughout the book helping agents put technology to work for them. This valuable desk reference equips agents with the tools they need to minimize their learning curve and maximize their benefits from technology ¡V in just 5 Minutes! Read Less