Description
Looks at the culture of the Internet and its significance for business. Contains information on the interactive audience, defining communities on the Internet, transforming selling into service, digital money, rules of business netiquette, and learning from mistakes. Annotation c. by Book News, Inc., Portland, Or.
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There are two kinds of people, says long-standing Internet seer and media guru Chuck Martin. Those who think the Internet might be a really big thing. And those who understand that the Net is totally revolutionizing the world.So thoroughly and so rapidly is the world becoming "wired" that the power is shifting to the Internet and the World Wide Web - the "Digital Estate" - at an ever faster rate. And that power is transforming the way the world communicates, is entertained, buys and sells - everything.In the Digital Estate, the old rules and the old understandings no longer apply and Fortune 500 status counts for nothing. Curiosity, anticipation, and imagination are the coin of the day. Anyone with a modem is a potential titan - of entertainment, of commerce, of industry, of influence. In the Digital Estate, virtual reality is every-day experience.In this remarkable eagle's-eye view, Martin takes readers from Silicon Valley to Silicon Alley (lower New York's Internet creative community). He puts readers aboard the Space-Shuttle paced, Net-instigated changes that are revolutionizing the world and the way the world does business.
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