Description
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
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In Launching New Ventures, Allen prepares students to spearhead new initiatives?paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package?with new testing, video, and online resources?makes course management more efficient and learning more dynamic.Case Studies reflect a wider variety of businesses and entrepreneurial types, including Craigslist, Finagle-a-Bagel, Linksys, and iRobot.The HM Testing Computerized Test Bank allows instructors to administer tests via network system, modem, or personal computer, and includes a grading function that lets them set up courses, record grades from tests or assignments, analyze grades, and produce class and individual statistics.A diverse collection of professionally produced videos helps instructors bring lectures to life by providing insights into real-world companies, products, and issues. An accompanying Video Guide provides tips for integrating text content with the video series.
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