Description
This handbook addresses the most widely used and accepted practices in developing PR pieces. You will learn to make strategic public relations choices using the best forms and styles as illustrated in the book's explanations and real-world examples.
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This handbook offers public relations professionals and students a wealth of tools and tips for creating a wide variety of effective messages, including pitch letters, media alerts, and brochures. Diggs-Brown (American U.) uses real-world examples to illustrate the best formats and styles for public relations media. Special sections dealing with ethical considerations have been added to many of the chapters for the second edition. The volume features a spiral binding that allows it to lay flat next to the computer keyboard. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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