Entrepreneurship & Small Business Management
Books / Paperback
Books › Business & Economics › Entrepreneurship
ISBN: 0135030315 / Publisher: Pearson College Div, December 2010
Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Bus...
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Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
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