<p><b>THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIME</b></p><p>E...
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<p><b>THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIME</b></p><p>Employees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.</p><p><i>Perfect Phrases for Communicating Change</i> has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, andskill. Learn the most effective language for:<ul><li>Articulating new company initiatives</li><li>Responding to questions with confidence</li><li>Easing employees' fears</li><li>Clarifying roles and responsibilities</li><li>Addressing resistance and performance problems</li></ul><p><b>Praise for <i>Perfect Phrases for Communicating Change</i></b></p><p>"<i>Perfect Phrases for Communicating Change</i> is a wonderful book, filled with practical, solid advice, suggestions, and examples for how to communicate effectively in a time of change.”<br><b>John Krajicek, Executive Professor and Assistant Director of Business Communication Studies, Texas A&M University</b></p> <p>"Communication during organizational change is everything. The right words at the right time can make all the difference between a successful and unsuccessful change initiative. This is a wonderful resource for finding the right words and sentiments to convey any type of change."<br><b>Robert J. Marshak, Ph.D., author of <i>Covert Processes at Work: Managing the Five Hidden Dimensions of Organizational Change</i></b></p> <p>“Finding the right words to communicate change is challenging, even for the best of managers. In this user-friendly text, Lawrence and Antoine provide hundreds of practical phrases to better prepare managers for the task. The book is rich with insightful suggestions on change messaging considerations and construction.”<br><b>Edward Ferris, Assistant Professor, The New School for Management and Urban Policy</b></p> <p>"In my over 20 years of running companies and corporate divisions I have seen a direct correlation between the quality of communication of my managers and their success in the business world. If you aspire to be an effective, efficient, and productive leader then I highly recommend this book. It is an outstanding reference guide and road map for pragmatic yet inspirational communication techniques."<br><b>Mitch Pisik, President and CEO, Breckwell Products</b></p></p>
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