Description
The trade-off between "richness or reach" involves conceiving of services in terms of providing "rich" information (customized products and services for a niche consumerate) or "reach" (watered-down information sacrificing richness for appeal to a mass consumerate). But now, say Evans and Wurster, no longer is there a need to choose between richness and reach because of the new economics of information that redefine the channels linking business to consumer. The authors draw upon concepts explored in the Harvard Business Review article, "Strategy and the New Economics of Information," and include discussion of financial services, health care, consumer and industrial goods, media, and retailing. Both authors are consultants. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More
The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.
Read Less