Description
Offering general design advice rather than program-specific tips, this idea reference provides an overview of all desktop design tools, including the use of type, color, border, graphics, lines, white space, and more, the fundamentals of good design, and much more. Original. (All Users).
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Using time-tested advertising techniques and many illustrations, the authors offer advice on how to increase the power and performance of ads with a solid marketing plan; build recognition through consistency; arouse curiosity, emotion and interest with the right visual; know when to use and not use special effects; create layouts that command attention and attract buyers; make effective headlines and logos; use color; create ads, flyers, exhibits, and sales materials. The techniques given are independent of any particular desktop publishing program. Annotation copyright Book News, Inc. Portland, Or.
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