Description
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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Eliminating the jargon and mystique of social media, Gillin, a veteran technology journalist, helps marketers and business owners embrace the new force of social media marketing. Building on the lessons set out in his previous book, The New Influencers: A Marketer's Guide to the New Social Media, he explains how to use an array of online tools to extend brands, generate leads, and engage customer communities. He describes social networking services and the opportunities they present for marketers, gives tips on making technology choices based on business objectives, and examines business blogging and podcasting. The 14 smaller social networks profiled represent appealing venues for targeted marketing. Four chapters are devoted to concepts and technologies used in creating content that customers and prospects find useful and engaging. There is also material on content promotion, and on measuring results. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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