You're trying to sell a product to Japan or your company has a joint venture with the Japanese. You've decided to take a trip to Japan, you're relocating there, or you work for a Japanese-run firm in the U.S. In each case your associates' rules and traditions are truly foreign - and following proper Japanese etiquette is a must for success. Scores Americans found sound advice in the bestselling JAPANESE BUSINESS ETIQUETTE. Now, this new, expanded edition considers Japan's deepening relationship with America, as well as changes among the Japanese themselves. You'll find all the information you need to avoid embarrassing pitfalls in the "new" Japan - and to always make a wonderful impression. Learn the etiquette for drinking, dining, giving and receiving gifts, hosting Japanese guests, and other social situations; know what the Japanese really mean when they say "yes"; understand how traditional Japanese business people differ from the new generation of rebel "baby boomers," many of whom have lived in the U.S.; discover what to expect in meetings and presentations and how to conduct them successfully; learn how to use Eastern-style persuasion and not Western-style pressure; and learn the art of criticizing without offending, compromising without losing face. Read Less