Description
The authors, an e-commerce expert and consultant and an affiliate manager for a Web site, show how to plan, implement, and manage a successful affiliate marketing program. They outline steps for planning, choosing a program model, getting the word out, choosing affiliates, creating an agreement, tracking the program, and paying affiliates. They describe the benefits of this kind of marketing, explain jargon and terms used in the industry, and tell how to avoid common mistakes. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
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