When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

Books / Hardcover

BooksLanguage Arts & DisciplinesJournalism

ISBN: 0231080484 / Publisher: Columbia University Press, July 1993

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Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition. Read More
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Used - Like New High Quality! With Dust Jacket

Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.

$7.02

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