When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

Books / Hardcover

BooksLanguage Arts & DisciplinesJournalism

ISBN: 0231080484 / Publisher: Columbia University Press, July 1993

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Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition. Read More
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Used - Good With Dust Jacket

Good condition. Very Good dust jacket. Slightly dampstained.

$5.64

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