Description
Featuring humor and interesting examples that readers can understand and relate to, Brett W. Pelham and Hart Blanton's informative and comprehensive research methods book is one that users will really enjoy. This brief book includes hands-on activities that involve learning by doing, methodology exercises that encourage readers to use their intuition to understand research methods, and methodology problems that teach how to apply basic research principles to novel problems.
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Pelham (social psychology, National Science Foundation) and Blanton (social psychology, U. of Connecticut) supply undergraduate students in psychology with a research methods text that aims to provide a hands-on, common sense approach to research and include examples, stories, and exercises to give a sense of what conducting research is like as they emphasize what is social about psychological research methods. Covering topics from validity, reliability, and measurement, to nonexperimental and experimental research designs, to statistics, they attempt to relate methods to concepts students already know and show how to use research as a means for discovery. This edition has updated examples of contemporary research and a new chapter on the increasing reliance on multi-method approaches. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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