Description
Marketing fine art photography takes a unique combination of technical, artistic, marketing, and personal skills. Briot, an accomplished fine art landscape photographer, covers them all in this complete guide for serious photographers. The book is packed with practical details on displaying, packing, transporting, insuring, and shipping work, as well as calculating costs and accepting credit cards. It begins by explaining basics of marketing and reviewing art movements and personal styles, then delves into selling wholesale, retail, and on consignment. Later chapters offer advice on various sales venues, from stores and galleries through art shows and the Internet. There is also advice on selling stock photography and selling to books and magazines. Of special interest is a chapter on creating the elusive 'best seller.' The book offers cost calculation forms and examples of a curriculum vitae and artist statement. A resource section lists websites for supplies, art shows, shipping companies, web and email marketing, blog software, stock pricing software, and invoicing software. The book is illustrated with the author's color photos for inspiration. Distributed in the US by O'Reilly Media. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion. Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. i Topics include:Defining fine art photographyWholesale, retail, and consignmentKnowing your customerWhere to sell and how to price fine artFundamentals of marketing and salesmanshipProfitability and honesty in businessPacking and shipping fine artCommon marketing mistakesThe unique selling proposition (USP)
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