Description
Longenecker, Petty, Palich, and Hoy present students, academics, and professionals working in a variety of contexts with the seventeenth edition of their comprehensive introduction to the theory and practice of small business management. The authors have organized the twenty-three chapters that make up the main body of their text in five sections devoted to entrepreneurship, starting or joining a business, developing a new venture business plan, marketing growth strategies, and managing growth in a small business. Justin G. Longenecker, J. William Petty, and Leslie E. Palich are faculty members of Baylor University, Texas. Frank Hoy is a faculty member of Worcester Polytechnic Institute, Massachusetts. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
Read More
Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career.
Read Less