Description
Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.
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Let the story of our success become yours with the latest strengths in this best selling introductory business text! Business, 11e equips you with the rock-solid foundation you need to succeed in today's comptitive business world. With cutting edge coverage of the functional areas of business---management, marketing, accounting, finance, and information technology---Business, 11e prepares you for career and business success.Do you know that on CengageBrain.com you can save up to 60% on your textbook purchases? You have the option to rent textbooks, purchase textbooks, buy e-textbooks, or buy individual e-chapters and audio books all for substantial savings over average retail prices. CengageBrain.com also includes access to Cengage Learning's broad range of homework and study tools, and features a selection of free content.
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