The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Books / Paperback

BooksBusiness & EconomicsLeadership

BooksBusiness & EconomicsStrategic Planning

BooksBusiness & EconomicsMarketingResearch

ISBN: 0201407191 / Publisher: Basic Books, January 1997

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Offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or operational excellence Read More
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