Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Series)
Books / Paperback
Books › Business & Economics › Advertising & Promotion
ISBN: 0471553905 / Publisher: Wiley, February 1993
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Cover...
Read More
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
Read Less
Reviews
There are not any review yet for this book