Seeking Customers (Harvard Business Review Book)
Books / Hardcover
Books › Business & Economics › General
ISBN: 0875843328 / Publisher: Harvard Business Review Press, April 1993
Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems
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According to the editors, "`Seeking' customers is more than selling it is a system of closely linked activities that range from screening prospects to establishing distribution networks." This volume combines original editorial commentary with Harvard Business Review articles that address key issues of the customer-seeking process and clarify the relationships among selling and its closely related activities. A companion volume to Keeping Customers . Annotation copyright Book News, Inc. Portland, Or.
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