Description
In this how-to guide for information brokers, Bates (a business researcher) offers advice for those interested in starting and running an independent research firm. She explains every aspect of the project, from starting the business and attracting clients, to conducting research. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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"Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of ôis this business right for you?ö is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele."
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