Description
This book examines geographic information systems (GIS) from a business standpoint, showing how the implementation of this technology can increase a company's value while providing a high return on investment. Maguire, Kouyoumjian and Smith (no affiliations given) assume that the reader already has a working knowledge of GIS and move on to a multi-step approach for completing a research proposal, collecting data and demonstrating the value of GIS to management or an executive board. A companion website provides all of the digital tools and templates needed to create budgets and calculate the ROI. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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The Business Benefits of GIS: An ROI Approach presents a fact-based, benefits-focused methodology aimed at ensuring the sustainability of GIS initiatives by effectively demonstrating the success of the investment. Unlike other return-on-investment (ROI) books, the methodology addressed in The Business Benefits of GIS is based on an established framework and was adapted by ESRI, in collaboration with PA Consulting Group, to combine ESRI GIS expertise with PA Consulting Group's professional management experience. The result is a step-by-step framework with supplemental case studies, interactive digital tools, and templates that allow the reader to apply the book's methodology to GIS initiatives and achieve consensus among stakeholders.
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