Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing
Books / Paperback
Books › History › United States › 19th Century
ISBN: 0929587103 / Publisher: Ivan R. Dee, August 1989
A unique account of the rise of modern marketing in 19th-century America, showing how growing indust...
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A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. “No one has so carefully delineated the transition from the old mercantile to the new industrial world.”—Choice.
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