Focus Groups: A Practical Guide for Applied Research
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Books › Social Science › Research
ISBN: 0761920714 / Publisher: SAGE Publications, Inc, April 2000
Focus Group: A Practical Guide for Applied Research w...
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<b><p>Focus Group: A Practical Guide for Applied Research</p></b><P> was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements:</P><i><p>- Vignettes</p></i><P> drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. </P><i><p>- Designing questions</p></i><P> for asking effective questions to draw out a group and how to refine them based on the group's responses. </P><i><p>- Collaborative Approach</p></i><P> updated to address the latest ways to implement the empowerment and action research. </P><i><p>- Budgeting</p></i><P> how to more effectively budget for a focus group </P><i><p>- Coding</p></i><P> how to more effectively use existing software packages to code and analyze the results of a focus group. </P>
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