A Big Life in Advertising
Books / Hardcover
Books › Biography & Autobiography › Business
ISBN: 0375409122 / Publisher: Knopf, May 2002
A personal portrait of American advertising from the 1950s through the 1980s follows the author's career, describing some of her campaigns and her role as the first female CEO with a company on the New York Stock Exchange.
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A personal portrait of American advertising from the 1950s through the 1980s follows the career of the legendary advertising executive, describing some of her campaigns--including Ford's "Quality Is Job One" and the slogan "I Love New York--her role as the first female CEO with a company on the New York Stock Exchange, and her decision to sell the company she had built. 50,000 first printing.
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