Each time he does something a little bit bad, Edwardo is told that he is very bad and soon his behavior is awful, but when he accidentally does good things and is complimented, he becomes much, much nicer.
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Edwardo is an ordinary boy who does his best to live up to grown-ups' expectations. So when they rant at him for being the clumsiest, noisiest, nastiest, cruelest, messiest, and dirtiest boy in the whole wide world, he becomes all those things with a vengence, thus earning the title of the horriblest boy in the whole wide world. How Edwardo becomes the nicest boy in the whole wide world will be appreciated by ordinary little boys everywhere. John Burningham's amusing illustrations bring a lighthearted touch to the power of positive reinforcement.
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