Beating the Odds: The Untold Story Behind the Rise of ABC : The Stars, Struggles, and Egos That Transformed Network Television by the Man Who Made I
Books / Hardcover
Books › Biography & Autobiography › General
ISBN: 0684190559 / Publisher: Scribner, February 1991
A pioneer of broadcasting describes how he built ABC into the number one TV network
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Further subtitled The stars, struggles, and egos that transformed network television by the man who made it happen . Media mogul Goldenson, who took over ABC 37 years ago, tells the story of his life and his life's work, which includes in addition to the development of ABC, the cofounding of the charitable organization United Cerebral Palsy. He's assisted by author and journalist Marvin J. Wolf. Annotation copyright Book News, Inc. Portland, Or.
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