Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

By Kotler, Philip and Armstrong, Gary

Books / Paperback

Books › Business & Economics › Marketing › General

ISBN: 0132744031 / Publisher: Pearson College Div, January 2012

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This best-selling, brief text introduces marketing through the lens of creating value for customers.... Read More
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Used - Good

Good condition. 11th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

$7.93

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