Description
Providing a conceptual foundation for the fund raising profession, this second edition is updated to reflect changes in the field over the past 12 years and includes 11 new chapters on new fund raising opportunities, technological developments, and the continuing professional development of fund raising. The book can be used in courses on fund raising and resource development, and is also useful for practitioners and volunteers. Tempel is affiliated with the Center on Philanthropy at Indiana University. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession's principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship. Read a Charity Channel review:http://charitychannel.com/publish/templates/?a=293&z=25
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