Ama Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, & Implementations
Books / Paperback
Books › Business & Economics › General
ISBN: 0844235865 / Publisher: Ntc Pub Group, July 1995
A marketing guide with examples from large companies including Burger King and Baxter Healthcare Cor...
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A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation copyright Book News, Inc. Portland, Or.
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