Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
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This is the new edition of an undergraduate-level textbook examining American political campaigns from the disciplinary perspective of speech communication that is updated to include analysis of events through the early stages of the 2008 presidential campaign. The first section presented by authors Trent (communication, U. of Cincinnati) and Friedenberg (communication, Miami U. of Ohio) examines principles and theoretical concerns of campaign communication in chapters exploring communicative functions of political campaigns, communicative styles and strategies of campaigns, communicative mass channels of campaigning, and communicative types and functions of televised political advertising. The second half of the text focuses on campaign communication practices and includes chapters discussing public speaking; announcements and acceptance addresses, news conferences, and other recurring forms of political campaign communication; debates; interpersonal communication in political campaigns; campaign advertising; and the Internet and political campaigns. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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