'Keeping Members: The Myths and Realities (213551)
Books / Paperback
ISBN: 0880340991 / Publisher: Amer Society of Assn Executives, August 1995
The result of a research project commissioned by the American Society of Association Executives, the...
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The result of a research project commissioned by the American Society of Association Executives, the volume offers suggestions for developing comprehensive, long-term retention strategies with a CEO leading staff in efforts to maximize member satisfaction. The authors outline specific tools for implementing plans, including: data research, communication models, targeting products and services, strategic teams, and auditing. Lacks an index. Annotation c. by Book News, Inc., Portland, Or.
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