Description
Examines the problems of managing an international corporation and recommends strategies for top management to deal with international competition
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<b><i>The Multinational Mission</i>, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms provides an explicit logic and a basis for top management to act.</b><br><br>Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach.
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