Evans (University College London and U. of Chicago) and Schmalensee (management and economics, Sloan...
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Evans (University College London and U. of Chicago) and Schmalensee (management and economics, Sloan School of Management, MIT) present a framework for launching businesses in this book intended for entrepreneurs, executives, and investors. By describing companies that had successful catalysts, they demonstrate what they call "two-sided business strategies" that can establish profitable businesses: identifying platform communities, establishing pricing, design, focus on profitability, competition, and experimentation. They discuss principles to implement pricing, design, and organizational techniques in this context. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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