Over the past 20 years, India has established itself as the global hub for software development and back-office services. Now, India's IT industry desires to create original intellectual property, rather than merely 'renting out IQ.' Authors Kumar and Puranam, affiliated with the London Business School's Aditya Birla India Center, ask whether India can become a locus of innovation, drawing on interviews with CEOs, scientists, and policy makers, as well as analysis of 30 years of Indian patent data. They describe types of 'invisible' innovation taking place in India right now, such as process and management innovation within a global service delivery model. Written in accessible language and presented in a reader-friendly layout, the book will be of interest to general readers and those in business. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
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