Description
Although devoting substantial attention to the role of intellectual property laws in the business world, this guide for organization managers also explores such enduring and emerging legal issues as privacy in electronic communications, click-wrap licences in electronic commerce, and how antitrust issues may effect strategic decisions. The material touches upon the Microsoft antitrust case, current debates over MP3 music issues such as Napster, and numerous other issues arising over the use of the Web and the Internet. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Legal Aspects of Managing Technology addresses the ways in which law protects a wide range of intellectual assets that must be understood by any manager involved with technological innovations. Legal, social and regulatory issues are intertwined with intellectual property discussions. Concepts are defined and supplemented with excerpted court cases. Additionally, a hypothetical thread case shows students how to rationalize legal choices for new intellectual property. This book focuses on integral technology topics, analyzes the most current and interesting issues, engages readers in controversial and important social issues, and demonstrates the public policy process.
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