No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich
Books / Paperback
Books › Business & Economics › Marketing › Research
ISBN: 1599181819 / Publisher: Entrepreneur Press, June 2008
This latest entry to the No B.S. series from Entrepreneur press focuses on marketing to the affluent, and how business owners can restructure products and services to appeal to a more exclusive clientele. Kennedy, a successful entrepreneur, maintains that selling to the rich is a wise strategy for consistent cashflow since these markets are less susceptible to recessions and depressions. Business strategies from companies such as Lamborghini, Disney, J. Peterman and Starbucks are also discussed. An audio CD is included containing a tele-seminar with the author. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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FREE-Audio CD INSIDEPLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!”Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profitPractical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examplesE-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistibleMILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useTHE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
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