Marketing Kit for Dummies? (For Dummies (Computer/Tech))
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0764552384 / Publisher: For Dummies, June 2000
Discusses the secrets of effective marketing, including publicity, research, planning, budgeting, promotions, advertising, Internet presence, and Web campaigns.
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This indispensable book and CD kit gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web template.
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