Description
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.
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This textbook offers an introduction to the historical development of mass communication theory, providing balanced coverage of both social/behavioral and cultural/critical approaches. The authors systematically explain the differences that exist between researchers who use the different theories and consider the possibilities for collaboration. It concludes with a discussion of current trends in mass communication theory and the effects of globalization. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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