Description
Bray (a legal editor at Nolo Press) sees development directors and staff, executive directors, and b...
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Bray (a legal editor at Nolo Press) sees development directors and staff, executive directors, and board members of nonprofit organizations as the most likely audience for her how-to guide to effective fundraising. She provides separate chapters for individual types of fundraising, eventually covering individual supporters; maintaining contact with one's donor base; bequests and planned gifts; special event fundraisers; taking on business and sales activities; and seeking grants from foundations, corporations, and government. She also provides advice on how to raise an organization's visibility through printed materials, the media, and the organization's website. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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