Managing Innovation and Entrepreneurship in Technology-Based Firms
Books / Hardcover
Books › Technology & Engineering › Automation
ISBN: 0471572195 / Publisher: Wiley-Interscience, September 1994
Emerging from Martin's experiences teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students (at Dalhousie U., Halifax, Nova Scotia), this volume provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. Annotation copyright Book News, Inc. Portland, Or.
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Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must develop and deploy new products in a timely fashion with competitive advantage. Presents techniques applicable to small high tech consumer products or large complex systems requiring cost control, waste minimization and rapid product development. Stresses methodologies to be used for strategic advantage. Suggests diverse strategic plans and their pros and cons, depending on the product and markets.
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