Description
Schroeder has 30-plus years of experience as the co-owner of a successful gift and kitchenware store in Madison, Wisconsin. She offers an insightful guide for those in the start-up stage as well as experienced retailers looking for fresh ideas. The third edition reflects changes in retailing since publication of the second edition, and includes a new chapter on competing with big-box stores, an individual chapter on effective use of the Internet, and improving profitability. All of the forms in the book are now also available on a companion website. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
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