For 50 years Today on NBC has captivated the nation with its winning combination of news broadcasts, rich features, cultural updates, and morning levity. Once hooked, many fans have come to rely on this institution for timely information about themselves, the country, and the world.Now This Is Today provides the first-ever in-depth retrospective of the show"s magical formula. Readers will find the complete Today show story, from the days of pioneer host Dave Garroway to the winning style of one of America"s most trusted commentator teams: Katie Couric and Matt Lauer. They"ll relive historic moments in news and relish some of the most colorful personalities to cross the national stage. This lavish volume, the first in a series of forthcoming NBC-branded book properties, will enjoy natural marketing and promotions exposure like few other titles. Sure to be one of "the" gift books of the holiday season, This Is Today will undoubtedly lend itself to segments on the show itself, video news releases, radio play, and favorable print reviews throughout the country. A DVD packaged with the book, containing more than two hours of memorable broadcasts with classic interviews and great events, promises to provide the same multimedia experience for book buyers themselves.The Today show never fails to fascinate, satisfy, and hold its viewers day after day. This Is Today will undoubtedly continue that steadfast tradition. Read Less