A marketer with the zeal of a missionary advocates the idea that information about a product is spre...
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A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. Distributed by Dearborn Publishing. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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