Description
A guide for potential and current entrepreneurs, investors, business partners, and policy makers. Te...
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A guide for potential and current entrepreneurs, investors, business partners, and policy makers. Tells how to identify and develop an opportunity, create a business concept and strategy, marshall financial resources, and promote growth of the enterprise through sustained entrepreneurial activity. Material is based on a Financial Times newspaper series. Birley teaches entrepreneurship and directs the Science Enterprise Center at the Management School, Imperial College of Science, Technology and Medicine, London. Muzyka is dean of the faculty of Commerce and Business Administration and professor of management at the University of British Columbia, Canada. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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