Edited by Craig (political science, U. of Florida), this book is the result of a February 2005 confe...
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Edited by Craig (political science, U. of Florida), this book is the result of a February 2005 conference in which scholars presented review essays concerning significant issues of campaigns and elections and professional campaign consultants were invited to comment on the academic approach and suggest areas of future research. The review of the literature takes up the first 12 chapters, covering campaign strategy, voter competence, money and elections, political advertising, free media in campaigns, campaigning on the Internet, direct democracy and candidate elections, grassroots mobilization, the effects of political consultants, and campaign ethics. Boxed inserts throughout and the final chapter provide professional commentary. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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