Description
Present the pros and cons of home-based business versus working in an organization and discusses the selection of computers and telecommunications and the use of direct mail and telemarketing strategies
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A survival kit for home-based professionals and a start-up guide for anyone considering setting up shop at home. Nearly 15 million businesses now operate out of private homes. Shows how to base a business at home, covering legal, insurance and tax issues, marketing and sales aspects, and networking. There is a section on computers and telecommunicatons—including new software that brings corporate and technical capabilities into the home-based office. Also describes highly sophisticated direct-mail and telemarketing strategies.
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