Description
After describing the personality of a guerrilla marketer, this latest entry in the successful book series suggests techniques for achieving conventional marketing goals using unconventional means that require more time and imagination than money. The guide lists 200 guerrilla marketing weapons, outlines the seven sentence marketing plan, and offers practical advice on researching customers and competitors. No references are provided, even for statistics. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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How to Get Started with Guerrilla Marketing"Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..."-Seth Godin, author of Meatball Sundae“The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.”-Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything"If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching“Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days"Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay andJeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you."-David Garfinkel, author of Advertising Headlines That Make You Rich
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