Intended for salesmen and CEOs, this resource shares advice on generating passion, clarity, and authenticity during a business presentation. Examples drawn from interviews with famous leaders illustrate the importance of starting strong, keeping the speech short, being aware of body movement, and dressing well. Despite citing the findings of unnamed studies, no bibliography is provided. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
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From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations and many other unique challenges. This is the only book that reveals the presentation secrets behind today's greatest CEOs and eladers tand how they electrify today's toughest audiences.
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